Workshop By Dr. Arvind Jadhav
Workshop on Case Study “New Belgium brewery” Conducted By: Dr. Arvind Jadhav, Scholar-in- Residence
Dr. Arvind Jadhav is the Scholar-in-Residence from University of Dallas at Symbiosis School of Economics, Pune. He did his MA Economics and planning from the Delhi University and his Masters in Econometrics and Planning from the University of Washington. He has had a work experience of over 40 years.
As we all know a case study is one of a several ways of doing research. Rather than using samples and following a rigid protocol to examine a limited number of variables, case study methods involve an in-depth, longitudinal examination of a single instance or event: a case. They provide a systematic way of looking at events, collecting data analyzing information, and reporting the results. As a result, the researcher may gain a sharpened understanding of why the instance happened as it did, and what might become important to look at more extensively in future research.
The New Belgium Brewing Company is based in Fort Collins, Colorado started by Jeff Lebesch. The company was originally started in a basement and now has become a common household name in 13 states of US. The brewery includes a latest technology, world-class innovations. Its constant focus on an efficient and environmental use of resources has placed the company as a “paradigm of environmental efficiencies.”
The lecture commenced by explanation and discussion about the basic concepts of Macroeconomics as well as Microeconomics involved in the case study. Sir discussed about the present state of growth of the company and the various steps in which it could be furthered. Since the finance for the company was not a problem, the focus on expanding the market for the product while at the same time iterating on the environmental and social responsibility of the company was a pioneer to beer culture.